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Our Story

Our Story

THE SLEEK UPGRADE FOR YOUR KITCHEN COUNTER THAT REFLECTS THE BOROUGH’S STYLE

Born & Bred

A partnership between NYC-based Crux and culinary collective Ghetto Gastro, we make the design-forward kitchen essentials you want to keep on the counter because they’re just that sexy. Our products are for everyone who’s plugged into the world beyond their kitchen— and who wants their kitchen to have that edge.

We believe that cooking is an act of love that inspires people to connect with each other. To have real conversations. And to break down boundaries and bake bridges, in our communities and beyond.

All proceeds of our debut collection through October 2020 benefit Know Your Rights Camp, who is advancing the liberation and well-being of Black and Brown communities through education, self-empowerment, mass-mobilization and the creation of new systems that elevate the next generation of change leaders.

GHETTO GASTRO

GHETTO GASTRO

GHETTO GASTRO

GHETTO GASTRO

GHETTO GASTRO

GHETTO GASTRO

GHETTO GASTRO

Social
Sculpture
Storyteller
adn Global
Bread-Breaker

Jon Gray

Social Sculpture Storyteller adn Global Bread-Breaker

Co-Founder, CEO, and dishwasher. 1M TedTalk Views and counting. Jon’s ability to craft narratives around food and human connection is made of threads that connect back to his childhood in The Bronx, raised by brilliant and brave women in his family that exposed him to the arts as a model for Black excellence. His rebellious adolescence almost put him behind bars, but a second shot cleared the way for Jon to engineer his vision for gastro-diplomacy as a vehicle for impacting culture worldwide.

Champion-level technique and flavor-layering lingo lord

Les Walker

Champion-level technique and flavor-layering lingo lord

Growing up mere blocks away from Jon in The Bronx’s Co-Op City, Les made alchemy out of a rough upbringing and turned a slot at NYC’s Careers for Culinary Arts Program into his pathway forward. The road to greatness isn’t any less rough than the streets, but Les’ talent allowed him to make light work of winning Chopped in 2012. With that milestone behind him, Les has never looked back, layering flavors and connecting cultures through Ghetto Gastro since the very beginning.

World-class kitchen alchemist and culinary culture chronicler

Pierre Serrao

World-class kitchen alchemist and culinary culture chronicler

Raised between Barbados and the States, Chef P grew up to be perceptive and curious; culinary training in Piemonte made him unstoppable. A grand return to running Barbados’ culinary scene and feeding celebrities would be the end of the story for most, but P’s insatiable appetite to build something bigger brought him back Stateside — and destiny brought him to Ghetto Gastro.